Attract Buyers and Sellers Like a Pro: The Ultimate Guide to Real Estate Social Media

By Jay White

Jay White was born in Charlotte, NC. He has lived in Knoxville, TN and Duluth, GA (outside Atlanta). He attended Appalachian State University, majoring in Public Relations & Advertising. Jay enjoys playing golf, the beach, reading, and photography. When he's not working, he likes to spend time with his wife, Stephanie, and daughter, Callie. They love to visit Charleston, SC. He is a REALTOR & Broker with Keller Williams in Charlotte, NC. He founded The White Group with his father, Johnny. Upon arriving at Keller Williams, they implemented the system.

Your online presence can make or break your success. Over the last 12 to 18 months, one cringeworthy trend has emerged: “Buy the house and date the rate.” However, savvy agents are steering clear of such clichés and focusing on strategies that truly resonate with their audience. So, what should you be sharing on your social media to attract both buyers and sellers? Here are the three key elements that can elevate your online game:

1. Connect authentically. In a world saturated with content, it’s crucial to let your audience see the real you. Share snippets of your personality, interests, and daily life. Whether it’s a behind-the-scenes look at your work or a personal anecdote, connecting authentically builds trust and makes you more relatable.

2. Stay informed and informative. Position yourself as the go-to source for real estate knowledge in your area. Keep your audience informed about market trends, changes, and relevant news. By staying on top of the latest developments, you showcase your expertise and become a valuable resource for both buyers and sellers seeking guidance.

3. Provide evidence. Let your clients’ success stories speak for you. Share testimonials, case studies, and success stories to provide social evidence of your clients thriving in the market. Real stories resonate more than generic catchphrases, creating a genuine connection with your audience.

As part of our commitment to helping agents thrive in the digital landscape, we’ve developed a comprehensive social media plan. If you’re interested in boosting your online presence, feel free to send us a message for a copy of our social media plan. Let’s elevate your real estate game together!